Environmental Factors and Marketing - 1323 Words

Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand the market environments before making marketing decisions. Introduction Wal-Mart operates over 6,100 stores worldwide, employs 1.8 million associates, and operates in 15 different countries (Annual Report, 2006, p. 12). Lee Scott,†¦show more content†¦In fact, out of 600 new store openings planned for 2007, one-third will be international location (Annual Report, 2006, p. 12). How is Wal-Mart expanding so fast and successfully in the global market? Wal-Mart elected to purchase existing grocery store chains instead of entering into a new market without brand identification. The competitive environments in Central and South America shaped the way Wal-Mart expanded. Instead of building new stores, Wal-Mart purchased existing retailers and kept their same name. Wal-Mart does business under Seiyu in Japan, Bodega Aurrera in Mexico, Asda Living in the United Kingdom, Todo Dia in Brazil, and CARCHO in Central America. Around the world, Wal-Mart operates 9 different formats to reach its target markets (Annual Report, 2006, p. 16). This strategy provides an instant marketing mix that will allow Wal-Mart to make distribution changes to increase profits. This strategy may also prevent some of the negativity Wal-Mart receives domestically by squeezing out the smaller merchants. Domestic Segment In the United States, Wal-Mart appeals to the target market through various stores such as Sam s Club, Wal-Mart NeighborHood Markets, Super centers, and general merchandise stores. While Wal-Mart successfully reached its target market, it is beginning to face community opposition to some expansion efforts. Social Responsibility Social responsibility and ethics play an important role for keeping life-longShow MoreRelatedEnvironmental Factors of Marketing1287 Words   |  6 PagesEnvironmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect theRead MoreMarketing Micro and Macro Environmental Factors1669 Words   |  7 PagesMacro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment, the micro environment still has an important role to play. In summary, the macro environment is involved with the industries, companies, markets, clients and competitors, while the micro enviro nment can be represented by the suppliers, competitorsRead MoreEnvironmental Factors and Marketing Decisions Essay1251 Words   |  6 PagesEnvironmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understandRead More Environmental Factors That Affect Global And Domestic Marketing Decisions1436 Words   |  6 PagesEnvironmental Factors that affect Global and Domestic Marketing Decisions Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company’s decisions. In thisRead MoreEnvironmental Factors That Affect Global and Domestic Marketing Decisions2025 Words   |  8 Pagesï » ¿Environmental factors that affect global and domestic marketing decisions We analyze the financial company--U.S. Global Investors, Inc. which is foraying into the global financial market. It is basically an investment management firm specializing in gold, natural resources, emerging markets and global infrastructure opportunities around the world. (U.S. Global Investors, Inc, 2012) The Headquarter is at San Antonio, Texas, and manages the local funds and funds for international clients. 1)Read MoreNandos Marketing Environment and the Environmental Factors That Are Most Likely to Affect the Bussiness1240 Words   |  5 Pagesat social issues – or to speak out about them – it maintains a soft spot for its consumers with an awareness that it touches their lives in many ways. That’s what makes Nando’s such a special brand, according to Thulani Mahlangu, Brand Manager (Marketing Support Southern Africa Region). Of course, the story of the company’s beginnings also plays a part here: Robbie Brozin and Fernando Duarte opened the first restaurant as a little neighbourhood eatery. It now has close to 273 restaurants around theRead MoreMKT 421 Week 5 Individual Assignment Environmental Factors Paper1123 Words   |  5 PagesEnvironmental Factors Environmental Factors MKT/421 Marketing Name November 16, 2010 1 Environmental Factors 2 Environmental Factors Environmental Factors can affect businesses and have an impact on marketing decisions. The organization that was chosen for the environmental factors paper was Coca-Cola. This company’s major marketing decisions are impacted by environmental factors. This paper is intended to address the forecasts of high level global and domestic environmentalRead MoreEnvironmental Factors1151 Words   |  5 PagesEnvironmental factors can play a major part in a companys marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCos marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world. A companyRead MoreStrategic Marketing Pl Pestle Framework And Swot765 Words   |  4 Pages Strategic marketing plan is very important to improve a business performance, achieve sustainable profitability and occupy a competitive position in an industry. Making a strategic decision which is the first and the critical phase in a developing strategic marketing plan is influenced by many factors that need further analysis in order to make the right decision. Moreover, These factors are divided into two categories: macro environmental factors and internal environmental factors .Porter’s fiveRead MoreEnvironmental Factors Paper981 Words   |  4 PagesEnvironmental Factors Paper This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are social, economic, technological, competitive, and regulatory. The social forces of the environment as defined in Marketing, include the demographic characteristics of the population and its values (Kerin Berkowitz, Hartley Rudelius, 2006, p. 74). This includes gender differences, buying

The Role Of Antibiotics As Treatment For Australian...

Otitis media (OM) remains to be a major health concern in Australia, with an inexcusably substantial disparity in the severity and incidence of otitis media, of all its forms, between Indigenous and non-Indigenous child populations. Specifically, children in Indigenous communities suffer from chronic suppurative otitis media at rates that far surpasses the 4% threshold that defines a massive public health concern (WHO, 1996). Currently, the first line of treatment for OM is the use of antibiotics, which is characteristically used to treat cases of acute otitis media (AOM), with or without perforation, and chronic suppurative otitis media (CSOM) (Morris Leach, 2009). However, with rates of OM in high-risk Indigenous communities failing to decline, the effectiveness of antibiotic treatment has fallen under questioning. Many studies which have aimed to investigate the role of antibiotics as treatment in Australian Indigenous children with OM have yielded diverse conclusions regarding i ts efficacy. Therefore, the objective of this literature review is to determine the effectiveness of antibiotics as treatment in Australian Indigenous children with otitis media. Literature Review In Leach, Wood, Gadil, Stubbs and Morris’ (2008) study, an investigation was made concerning the effectiveness of topical ciprofloxin (CIP) drops in comparison to ototopical framycetin-gramicidin-dexamethasone (FGD) drops in Aboriginal children with CSOM which was recently treated. The participants

Occupations in the Elizabethan Era Essay Example For Students

Occupations in the Elizabethan Era Essay In the Elizabethan Era, occupations were as varied as a bowl of Jelly Belly Jelly Beans. There was some much to do as the times were changing rapidly. Professions in this time and age ranged from rabbit catching to working with royalty. Making weapons, clothes, working in the house, working in the castle, selling goods in the marketplace, and healing others were just some of the more common trades of the time. Break out the weapons! Two mortal enemies, sworn to cut each others throats, are at it again on the old battlefield. One side of the field is pouring with men in rusty brown uniforms, while the other side sports pale blue tunics. There is no end in sight, each side is fighting at their best. Then from the brown side the warriors step back and a valiant knight riding a horse steps into the clearing. Without a word, an equally terrifying champion on a horse steps out of the opposing crowd to face the combatant. Both armies step back and watch the scene in amazement. The champion in blue swiftly whips out his bow and arrows and aims it at his opponent. His adversary gives him a dry look and whips out his own weapon. He says deftly, Its made in Paris with about #25 draw weight. Made out of the choicest materials by the local fletcher and bowyer.Really? the other sneered, I got mine from the best blacksmith in London! Its made out of the toughest wood and a four-sided spike on the arrow h ead developed to penetrate plate armor.The fighter in blue gasped and his face grew red. He threw his arrows on the ground and reached for his sword. Just before he could put in a harsh word, his adversary cut in, Let me guess thats a steel pommel and guard with a leather wrapped hilt. The blade is 30 long, am I right?The steely faced warrior had regained his composure and slowly nodded. The other grinned and said, Here I have in my had the famed Sword of Vaelen, a wonderful tempered blademade, of course, by the finest blacksmith in Spain! The fight was on the champion in blue had his weapons made by various specialists, like the armorer, a farrier, a saddler, and cutler. The fight even went as far as to see who had the better horseshoes on their horses. The knight defending the brown side had all of his weapons specially custom-made by a blacksmith. As the fight went on, the brown side started cheering louder and louder, for it was clear that the knight was winning. Finally the la st blow struck. Ha! You paid five times as much as I did for my armor! From the looks of both, my weapons are far sturdier than any of yours! shouted the knight, as the champion stared daggers at this daring warrior. The champion called out to his men and led them away from the battlefield, waving his sword and muttering something about waiting until they got caught off guard next time.Working with iron proved to be a very useful and resourceful trade during this time period. To come into battle with high quality equipment would lengthen ones warrantee in the game of life. For a one stop shopping place to buy a variety of weapons, the blacksmith was always at hand to take orders for the customer. Another line of work was found in the clothing department. Fashion depended on whatever the queen felt like wearing and shops had to be prepared for anything new that came out. If the style changed, the first to start copying the design was the seamstress, who made smocks and shirts. The clothing was then sent to the draper for the public to buy. To get a custom -made suit designed to ones particular taste, a tailor was usually called in. The tailor would first go to the mercer to buy wool, silk, and linen to fashion whatever was needed, and from there he Work could also be found in and around the home. Well-off members of the gentry almost always had a large estate to maintain, and thus they would be highly likely to employ many hired hands. It usually started off with a steward who would oversee all of the workers and servants and attend to their needs. In the kitchen, besides the cook, there would often be an acater, fowler, and/or warrener. The acater did the job of necessary pro curing goods not produced on the land, the fowler would shoot game birds for the table, and the warrener would catch rabbits for the evening feast. Where did children fit it? If there were children, there would be a nurse to take care of and tutor them. If there were infants, there would often be a wet nurse to nurse the young, as it was not the proper place of a wealthy woman to take time off and breast-feed her child. If something needed to be built, such as furniture, a modest accessory for the house, the steward would take lumber to the sawyer to have it cut into the right sized planks. The lumber would then go to the turner or the joiner, who fashioned it exquisitely to the masters taste. All the masters investments and expenses were balanced by the Man of Business, who acted as an accountant. .u6b79e1330b7abb604a534c8211ac6fe9 , .u6b79e1330b7abb604a534c8211ac6fe9 .postImageUrl , .u6b79e1330b7abb604a534c8211ac6fe9 .centered-text-area { min-height: 80px; position: relative; } .u6b79e1330b7abb604a534c8211ac6fe9 , .u6b79e1330b7abb604a534c8211ac6fe9:hover , .u6b79e1330b7abb604a534c8211ac6fe9:visited , .u6b79e1330b7abb604a534c8211ac6fe9:active { border:0!important; } .u6b79e1330b7abb604a534c8211ac6fe9 .clearfix:after { content: ""; display: table; clear: both; } .u6b79e1330b7abb604a534c8211ac6fe9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6b79e1330b7abb604a534c8211ac6fe9:active , .u6b79e1330b7abb604a534c8211ac6fe9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6b79e1330b7abb604a534c8211ac6fe9 .centered-text-area { width: 100%; position: relative ; } .u6b79e1330b7abb604a534c8211ac6fe9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6b79e1330b7abb604a534c8211ac6fe9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6b79e1330b7abb604a534c8211ac6fe9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6b79e1330b7abb604a534c8211ac6fe9:hover .ctaButton { background-color: #34495E!important; } .u6b79e1330b7abb604a534c8211ac6fe9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6b79e1330b7abb604a534c8211ac6fe9 .u6b79e1330b7abb604a534c8211ac6fe9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6b79e1330b7abb604a534c8211ac6fe9:after { content: ""; display: block; clear: both; } READ: Memory Essay SummaryLiving and working in a castle was not that different from working in a well-to-do estate. The king living in it would rule vast areas of land. By splitting it up into small sections and entrusting it to the local lords, or vassals, the king avoided strife and invasion from neighboring kingdoms. These vassals would then rule the fiefs under the under the condition that the fiefs would fight for the kings land if necessary. The vassals also could break down the land even further and have vassals of their own ruling the land. In the kings army, there would be knights of all shapes and sizes. They were legionnaires on horseback, fighting with their lives f or the king in return for a plot of land. When a knight went into battle, a noblewoman would give him her handkerchief for good luck. Noblewomen were the wives and daughters of those with high ranking in the castle. If there was no steward to overlook the servants, the noblewoman would take charge and make sure everything is running smoothly. The servants who work for the king were called serfs; they were peasants who were bound to the castle grounds and separable from the land by the lords manumission only. These villagers, did not necessary lead a boring life. Karen Cushman, who wrote Catherine, Called Birdy, states that Villagers put aside their hard, tedious lives to dance around the Maypole, jump the bonfires on Midsummerss Night, and share Christmas with their lord and lady. (168) For many of these hard-working men and women, living in the castle was not only fun, it was a way of life. Walking into the noisy marketplace, there are merchants walking up and down and setting up their stalls up for their wares to be displayed. Tantalizing smells fill the air and make ones nose twitch. The calls of the merchants ring loud and clear, yelling their pitches such as, Here my good man, sample this fine brew! and, The best of the marketplace is HERE! Step riiiight up! Some interesting shops to look out for in the marketplace include the wine seller, the cobbler, the tiler, and the glazier. Wine was had at almost every meal, and it was a shame not to have any at a feast. People sometimes brewed their own ale, which was the only safe drink, even for children, until a couple hundred years later when piped water came. There were many cobblers in the marketplace; high heels had just been invented and were meant only for the most fashionable of ladies. Another interesting occupation was being a tiler, someone who makes and places tiles on rooftops to keep the rain out. Glaziers mad e glass for windows, ornaments, and jewelry. Strolling though the marketplace is an adventure in itself; there is much to grok. The advanced professions during this time lay mostly in the medical sciences. There were no doctors or surgeons, so one would have to go to the barber. People came on a regular basis to the barber to have their ailments cured. The barber would pull out that sore tooth, give the patient herbs, or just have the paining limb cut off. Cleanliness was not a big issue, so many deaths often occurred from contamination. Other methods of healing was to drain the bad blood from the patient, using cauterizing irons, and pouring boiling oil on the wound. The 16th century brought about great men in medicine who realized that these methods werent the best, and sought to find the correct treatment. Next to the barber, people also went to the apothecary, who sold medicinal herbs and charms that could supposedly ward away the plague and evil spirits. All in all, Elizabethan medicine was quite different from todays practices and methods. From owning a small business to ruling a country, the Elizabetha n Era was well knit together with the spice of life variety. From the marketplace to the kings castle, there was much work to be done to keep the world running and it was not that hard to find a decent job. For the most part, this was an age where there was a lot of change. Change occurred in the medical sciences, fashion, weapons, and more. This era is one of the many building blocks of todays advanced civilization. .u9a25423823071666d8af26c7b4f5d20f , .u9a25423823071666d8af26c7b4f5d20f .postImageUrl , .u9a25423823071666d8af26c7b4f5d20f .centered-text-area { min-height: 80px; position: relative; } .u9a25423823071666d8af26c7b4f5d20f , .u9a25423823071666d8af26c7b4f5d20f:hover , .u9a25423823071666d8af26c7b4f5d20f:visited , .u9a25423823071666d8af26c7b4f5d20f:active { border:0!important; } .u9a25423823071666d8af26c7b4f5d20f .clearfix:after { content: ""; display: table; clear: both; } .u9a25423823071666d8af26c7b4f5d20f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9a25423823071666d8af26c7b4f5d20f:active , .u9a25423823071666d8af26c7b4f5d20f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9a25423823071666d8af26c7b4f5d20f .centered-text-area { width: 100%; position: relative ; } .u9a25423823071666d8af26c7b4f5d20f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9a25423823071666d8af26c7b4f5d20f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9a25423823071666d8af26c7b4f5d20f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9a25423823071666d8af26c7b4f5d20f:hover .ctaButton { background-color: #34495E!important; } .u9a25423823071666d8af26c7b4f5d20f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9a25423823071666d8af26c7b4f5d20f .u9a25423823071666d8af26c7b4f5d20f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9a25423823071666d8af26c7b4f5d20f:after { content: ""; display: block; clear: both; } READ: Technology and Television Child Obesity EssayBibliography:Cushman, Karen. Catherine, Called Birdy. New York:Houghton Mifflin, 1994 (Authors note used)Ramsey, Lia. Medical Beliefs and Practices. Elizabethan England. (no date given). (Accessed on: 4/4/01)Anderson, Margo. Elizabethan Accessories. Elizabethan Costume. 17 September 1999. (Accessed on: 4/4/01)Rice, Aaron. People of the Middle Ages The Middle Ages.8Dec. 1994(Accessed on: 4/4/01)Brown, Kevin (et al.) Occupations and Services Life in Elizabethan England. Spring 1998(Accessed on: 4/4/01)

Living on Campus vs. Living Off Campus free essay sample

You just graduated high school and now you are getting ready to head to college. Going away to college is the most exciting time for a newly graduated student. You are finally able to get away from home and be on your own. But in the process of applying for a college, you must decide whether to live on or off campus. Are you ready to really live on your own or do you want to experience the traditional college life? This decision is often very hard to make when considering the pros and cons of each. When living on campus or living off campus one must recognize the difference in the rules, the roommates, and the opportunities. Rules for living on campus may knock the campus life living cool points down a little bit. Campus living provided by the school always comes with what they call a â€Å"code of conduct†. We will write a custom essay sample on Living on Campus vs. Living Off Campus or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is probably a very small book with rules and regulations that students living on campus must follow. For example, there might be a curfew which insists students to be in their bedroom by a certain time. Another example is the amount of guests you can have and if they are even allowed to stay overnight. Campus life has many more regulations on alcohol and drug abuse, the noise level after late hours and even monthly or weekly room expectations. It can sometimes feel like you still living at home. Campus life also has what they call a Resident Assistant or RA. This is a person or a few people who also live on campus and who are responsible for the building they are assigned to. They are the people you go to if there is conflict between you and someone else or any technical problems with the room you are in. They also assist in anything else that is concerning with their assigned building. The rules of living an off campus life might be a little more lenient. There are no RAs and the landlord may only ask you to follow a few rules but other than that you are on your own. For example, you can probably bet that you can bring whoever you want over and have them stay overnight. Another example is there are no room expectations and whatever you break you must get fixed. Living off campus can kind of be a little bit of a shock when you are just coming out of your parent’s house. You can see how the rules play a big part in your living situation. Roommates are usually the first main concern when living on or off campus. When you decide to live on campus you can expect living with people you may not know depending on how many room options they have. In my experience in living on campus, I was put into a four bedroom dorm with three other girls I did not know. In some occasions you can request someone you want to live with but the college informs you that it might not always be a guarantee that you are put with that person. So be prepared to accommodate to other people’s living styles. In living off campus, you can get an apartment with whoever you choose or by yourself. If you already have someone or some people in mind you can live with them or find someone or a group of people who are also looking to rent. The good thing about this is you can meet who you are living with beforehand to make moving in more comfortable. One similarity that roommates have both living off and on campus is that you still have to sit down with them and talk about how you are going to handle the common areas like the kitchen and living room. Are you going to allow everyone to clean their own mess in the kitchen and living room or take turns? Is the food being bought for everyone or just for the person who bought it? What are you going to do for the guests sleeping arrangements? These are questions that are very important to go over with your roommates whether living on or off campus. One of the reasons why living on campus is called campus life is because it is usually on campus or adjacent to campus and includes opportunities and activities you can get yourself into. You can also meet a lot of new people. Living on campus is being able to get involved in things that may just be for people who live on the campus. In my experience with living on campus, the college had many activities that only the people who lived on campus were allowed to be a part of. For example, campus life government was like student government but only concerning the campus life. The government set up activities and social events that were not open to the people living off campus. The disadvantage of off campus living is the travel you might have to make to campus all the time. Another disadvantage is not being where the â€Å"action† is. Since you do not live on campus you do not have as many chances to get involved in things. Living off campus sometimes can feel a little isolated from things that are going on campus. Personally, I believe living on campus is the best option for someone just starting college. It does not hurt to try a real college experience and get a feel for it. If you then do not like the circumstances you can always live off campus the next year. It is really important to make a wise decision on where you are going to be living and if it is the best fir for you.